YOUNG women will be given cards with advice on how to access abortions in a controversial scheme launched today.
One of the biggest Stainless Bracelets abortion providers is also promoting a hotline number and a text service to supply women with details of their nearest clinic.
Bpas, formerly the British Pregnancy Advisory Service, is issuing contact cards for women to keep in purses and handbags.
Pro-life groups criticised the campaign as a moneymaking exercise to drum up business for clinics.
Bpas, an independent charity that carries out about 50,000 abortions each year - mostly under contract for the NHS - launched a pilot campaign in London today to raise awareness that it is quicker for women to contact abortion clinics direct rather than go through a GP.
Monogram Mini Lin Fake HandbagsIt said the campaign - Unplanned Pregnancy: Your Choices - was aimed at women who were already facing the problem and also gave advice on carrying a child to term.
Information could also be sent direct to mobile phones.
But Michaela O'Sullivan of Life said the campaign trivialised abortion, adding: "It is extraordinary and irresponsible because young women will use this as an easy way out and there is no mention of counselling.
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"This is about clinics making money. If the client doesn't pay, the taxpayer does and this is about directing more clients to the clinics."
But Bpas chief executive Ann Furedi said it was "ludicrous" to suggest such a charity was out to make money. "We are a not-for- profit organisation. We are trying to reduce the number of abortions but where women have unplanned pregnancies they will need access to help and advice as quickly as possible."
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